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donderdag 18 november 2010

Brunswick Labs’ Total ORAC for Food and Nutrition

NORTON, Mass.—Brunswick Labsa global leader in antioxidant R&D and testing,
introduced its patent-pending Total ORAC for Food and Nutrition (Total ORAC FN) test.
Total ORAC FN represents a breakthrough in comprehensive antioxidant testing for
 food and nutrition products.
Brunswick Labs has helped leading international companies add value to their
brands for years by providing antioxidant services that tell a convincing story to consumers.
Now, Total ORAC FN delivers valuable, quantitative analysis to evaluate broad-spectrum
antioxidant potential of oil- and water-soluble ingredients, including cosmeceuticals
and finished products.
Total ORAC FN measures antioxidant activity against five of the most important
free radicals found in humans. These are hydroxyl, peroxyl, peroxynitrite, singlet oxygen
and superoxide anion. In a patent-pending analytical laboratory method,
Total ORAC FN combines all fivev measurements into a single, easy to
use test result.

In a 2005 paper, Ronald L. Prior, PhD (USDA) et. al. wrote a standardized
total antioxidant capacity method should evaluate "effectiveness against
various ROS/RNS such as superoxide anion, hydroxyl, and peroxynitrite...and this
may require additional methods specific for each radical source." With Total ORAC FN,
 Brunswick Labs achieves these objectives.

"Brunswick Labs' ORAC platform has been a standard bearer in antioxidant
testing for over a decade," said Jim Nichols, Brunswick Labs’ president.
 "However, the original ORAC assay only measured one radical, so the picture
 was incomplete. With Total ORAC FN, we have completed the picture."
There are five major radicals causing oxidative damage in the human body.

In combination, they cause DNA, protein and lipid damage; and contribute to systemic
 inflammation and other harmful pathways. "Defending against just one of these is like
patching just one of five holes in a boat," Nichols added.

Total ORAC FN provides scientific analysis that allows companies to fine tune their
 product formulations based on actual performance against free radicals.
So Brunswick Labs can help clients design high-performance products from raw
ingredient screening through complex finished product formulations.
Total ORAC FN can also be linked to clinical outcomes such as oxidative stress,
inflammation and bioavailability.

Along with providing important scientific information about radical-fighting performance,
Total ORAC FN can also help companies differentiate their premium nutrition
products in a crowded field. "Total ORAC FN is a rigorous analytical tool that
also helps companies describe their products and consumers make better
 purchasing decisions," Nichols said.

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